Geofencing
Reach people based on where they actually go. We draw a virtual boundary around the places that matter — your store, a competitor, an event, an entire ZIP — and serve ads to the mobile devices that cross it.
What is geofencing advertising?
Geofencing uses GPS and mobile location data to define a real-world boundary, called a geofence, around a physical area. When a device enters that area, it becomes eligible to see your display and video ads — on the apps and websites that person already uses. It is the digital companion to the physical mail you already send: same neighborhood, two touchpoints.
How it works
Put your ad in the right hands at the right place.
Define the zones
We map virtual fences around the addresses, competitors, events, or neighborhoods you want to reach — down to a single building if needed.
Capture the audience
Devices that enter a fence are added to a targetable audience. We can even build a list from places people visited in the recent past (geo-conquesting).
Serve the ads
Your banner and video creative follows those devices across the apps and sites they use, reinforcing your message after they leave the fence.
Measure foot traffic
We track conversions and, where available, walk-ins — so you can tie ad spend to real visits.
Best for
Explore other channels
Geofencing works even better alongside the rest of our digital lineup.
Want geofencing working for your business?
Get a straightforward recommendation and a quote. We will tell you exactly how we would run it and what to expect.