Addressable
Reach the exact homes you mail to — on screen. Addressable advertising matches your customer or mailing list to the specific households and devices behind those addresses, so your digital ads land in the same homes as your mailpiece.
What is addressable advertising?
Addressable (or household IP) advertising maps physical mailing addresses to the IP addresses and devices inside those homes, letting you serve digital ads to the exact households on your list. It is the tightest possible link between direct mail and digital: the same family that opens your postcard also sees your banner, video, and social ads — multiplying impressions and response on a single, known audience.
How it works
Turn your mailing list into a digital audience.
Provide the list
You share a customer or prospect mailing list — or we use the same list as your EDDM drop.
Match to households
We match those addresses to household IPs and the devices connected to them.
Serve the ads
Display, video, and social ads are delivered to screens inside those exact homes.
Measure the lift
We track engagement and conversions and report response against the matched households.
Best for
Explore other channels
Addressable works even better alongside the rest of our digital lineup.
Want addressable working for your business?
Get a straightforward recommendation and a quote. We will tell you exactly how we would run it and what to expect.