Contextual
Meet customers in the right mindset. Contextual targeting places your ads on pages whose content matches your product — by topic, keyword, and category — so your message lands when interest is highest.
What is contextual advertising?
Contextual advertising matches ads to the content of the page rather than tracking the individual. If someone is reading an article about home renovation, we can place your contractor ad right there. Because it reads the page instead of the person, contextual targeting is privacy-friendly and holds up in a cookieless world.
How it works
Show up next to the content your customers are already reading.
Pick your topics & keywords
We define the themes, keywords, and content categories that signal a likely customer.
Scan the open web
Our platform analyzes millions of pages in real time to find ones that match your context.
Place the ad
Your creative is served on relevant, brand-safe pages the moment a reader lands on them.
Refine continuously
We prune low-performing placements and double down on the contexts that convert.
Best for
Explore other channels
Contextual works even better alongside the rest of our digital lineup.
Want contextual working for your business?
Get a straightforward recommendation and a quote. We will tell you exactly how we would run it and what to expect.